Essays··8 min read
The Extra Handlebars Belong to Menlo Park
When Meta's AI tools altered live advertisements without advertiser consent — phantom bicycle handlebars, unsolicited sitelinks, AI illustrations inserted into human-made creative — the company's then-paused draft Terms proposed to hold advertisers solely responsible. This essay draws on automotive supplier quality practice to argue the opposite: whoever controls the process and can see the change happen carries the defect. The burden belongs to Menlo Park.
advertising-technologymetaai-liabilityplatform-accountability
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